LA Preview: Subaru will present new "Confidence in Motion" green concept

[Old Skool Subbie]

LA Preview: Subaru will present new "Confidence in Motion" green concept

 

Subaru is teasing a concept for the LA Auto Show under its new "Confidence in Motion" slogan. Will it be a plug-in, a hybrid or just a more efficient ICE vehicle? We have no idea (yet), but Ikuo Mori, the president and CEO of Fuji Heavy Industries Ltd. (the maker of Subaru vehicles), will take the stage in LA soon enough to spill the beans. All Subaru is saying right now is that "Confidence in Motion" is meant to "enhance the Subaru brand." It's also, apparently, meant to send a strong green message:

Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportations. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.

Yeah, we're not sure what to make of that, either, but we'll get all the details on November 17th direct from Los Angeles.

Source: Autoblog

Link: http://www.autoblog.com/2010/11/02/l...-motion-green/

Subaru Press Release:

"Confidence in Motion"

- To Showcase a Concept Car Embodying the Brand Statement at the LA Auto Show -

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, announced today the establishment of a new global brand statement, "Confidence in Motion", as part of its ongoing efforts to enhance the Subaru brand.

"Confidence" reflects Subaru's attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. "in Motion" expresses Subaru's resolve to continue innovating to meet customer expectations in a world of constant change.

Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportations. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.

"Confidence in Motion" expresses Subaru's aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.

From now on, "Confidence in Motion" will be at the center of all Subaru activities. As the first step, FHI will exhibit a concept car embodying the new brand statement at the 2010 Los Angeles Auto Show in Los Angeles, California, USA (press days on November 17 and 18, open to the public from November 19 to 28). A press briefing with FHI President & CEO Ikuo Mori is scheduled for Wednesday, November 17 at 12:20 (PST) at the Subaru booth.

[ODB]

lightweight, big torque turbo diesel rwd

problems sorted!

[Old Skool Subbie]

 ODB said:

lightweight, big torque turbo diesel rwd

problems sorted!

Well if its what I think it is, It will be the Subaru verson of the Toyota FT86. So will be RWD light weight and possibly turbo